Pictory pricing starts at $25 a month for the Starter plan when billed annually, then $35 for Professional and $119 for Teams, as of October 2026, on the vendor’s pricing page. Enterprise has no public price. The page prints each figure beside a struck-through earlier price ($29, $59 and $199). The pricing structure now rests on AI credits, so the final bill depends on the plan and on how many credits you spend.
This guide explains each tier of this AI video tool, what the Pictory price buys, how credits work and how to spend less. Every figure comes from the vendor’s own pricing page, home page and help center, read on 23 October 2026, and the vendor can change them at any time.
Key takeaways
- There are four tiers: Starter, Professional, Teams and Enterprise. Billed annually, the first three cost $25, $35 and $119 a month.
- Each plan comes with a yearly allowance of AI credits: 24,000, 72,000 and 216,000. Yearly billing grants all the credits upfront, and unused credits roll over while the subscription is active.
- The trial lasts 14 days and comes with 300 credits. Paid plans carry no refunds, and you can cancel at any time.
Pictory AI plans at a glance in 2026
The table sets the plans side by side, with the figures on the pricing page as of October 2026. The first price column is the monthly equivalent when you pay for a year. The credit column is the yearly allowance, and the minutes are the most video that allowance covers, as the page words it.
| Plan | Billed annually, per month | Struck-through price | AI credits a year | Video it covers | Storage | Brand kits |
|---|---|---|---|---|---|---|
| Trial (14 days) | Free | None | 300 | Up to 10 minutes | 500 MB | 1 |
| Starter | $25 | $29 | 24,000 | Up to 360 minutes a year | 5 GB | 1 |
| Professional | $35 | $59 | 72,000 | Up to 1,080 minutes a year | 20 GB | 5 |
| Teams | $119 | $199 | 216,000 | Up to 3,600 minutes a year | 100 GB | 10 |
| Enterprise | Custom | Custom | Custom | Custom | Custom | Custom |
Prices are in US dollars. The page prints annual prices only, and a support article says monthly billing exists, so check the total at checkout. The page does not say how many users Teams includes either.
How much does Pictory AI cost a month?
For most people the answer is $25 to $35 a month when paid yearly, because Starter and Professional are the two plans for one person. Teams adds ten brand kits, 100 GB of storage and priority support, so a solo creator rarely needs it.
Cost per video minute
A year of Starter costs $300 and covers up to 360 minutes, or about $0.83 a minute. Professional costs $420 for up to 1,080 minutes, about $0.39 a minute, and Teams $1,428 for up to 3,600 minutes, about $0.40. This is our arithmetic, not a price per minute that the vendor lists.
What each Pictory plan includes
Every plan runs the same toolkit, including the scene editor, AI Studio and automatic subtitles that transcribe your audio. The page says plans differ in credits, users, brand kits and storage, and that advanced AI models such as Veo 3.1 and Nano Banana Pro are open on every plan, alongside ElevenLabs voices.
Starter
Starter is for one user. It has one brand kit, 24,000 credits, 5 GB of storage and royalty-free footage from Getty Images and Storyblocks. Exports are free of Pictory branding at up to 1080p. A script or URL can become a video of up to 30 minutes, and the editor takes uploads of up to 60 minutes. It has no custom avatars and no automatic video summary.
Professional
Professional adds five brand kits, 72,000 credits and 20 GB of storage. It unlocks two custom avatars, the video summary and 15,000 premium music tracks, against 5,000 on Starter. The editor takes long-form recordings of up to 180 minutes.
Team and Enterprise
Teams adds ten brand kits, 216,000 credits, two custom avatars per user and priority support. Enterprise is for larger companies, so you ask the vendor for a quote. The page lists everything in Teams plus single sign-on, custom-built templates, a dedicated account manager and SCORM export.
How AI credits work
Credits are one common pool for everything you create, shared across all generative features. They pay for generated images, video clips and avatars. The prompt box in AI Studio shows the cost before you generate. The rate card in the vendor’s credits article, dated 14 September 2026, lists these costs:
- Images: Flux Schnell 0.6, Seedream 2, Nano Banana Lite and Nova Canvas 4, Nano Banana 8 and Nano Banana Pro 14, each per image.
- Video: Veo 3.1 Fast at 1080p costs 10 credits a second without audio and 15 with it. Veo 3.1 costs 20 and 40. Omni Flash costs 13.
- Avatars: 15 credits for 30 seconds of video with a stock avatar and 35 with a custom avatar.
Our arithmetic: Starter’s 24,000 credits equal 2,000 a month, which is 200 seconds of Veo 3.1 Fast video without audio or about 142 Nano Banana Pro images.
Credits are awarded when a subscription starts or renews. Annual customers get the full year at once, and unused credits roll over for as long as the subscription stays active. On Teams plans the credits are pooled for the workspace. A support article says transcription sits outside credits, yet a Pictory tutorial lists it among the credit uses, so check your usage history.
The vendor describes the product as an agent with AI-powered video editing and text-to-video in one tool for video creation and editing. Text to video turns a blog post, script or PowerPoint into video content with its AI tools. You can edit videos by editing the transcript, work on an existing video, add captions and use AI voices or your own voiceover. The plan chart covers a range of features, so check the row you need before you pay.
Pictory prices: what changes the cost
- Billing period. The yearly rate is the one the page prints, and you pay for the year.
- Plan. Moving from Starter to Professional adds $10 a month on an annual plan.
- Credit add-ons. Recurring packs cost $25 for 500 credits, $49 for 1,000, $70 for 1,500 and $135 for 3,000, for paid subscribers only.
- Models. A Nano Banana Pro image costs about 23 times as many credits as a Flux Schnell image, our arithmetic from the rate card.
Cancelling, pausing and your videos
Auto-renewal is on by default. To stop it, open My account, then Billing, and cancel. The vendor says you can pause a subscription for $1 a month to keep your data. Download your videos before you cancel. The pricing page says projects are permanently deleted when an account is cancelled, although another support article says they stay saved, so the two disagree.
Is there a Pictory AI free trial or a discount?
The page lists a free trial with 300 credits, up to 3 video projects and a 5-minute maximum video length. It lists no permanent free plan. The home page says no credit card is required, so you need not enter credit card details to start. Use the trial before you pay, because the page offers no refunds. Non-profits can ask through the chat box after logging in.
Watermark on trial videos
Videos downloaded during the trial carry the Pictory watermark and export at 720p. After you subscribe, download the video again for a clean copy.
Annual billing or monthly
Paying yearly gives the page rate and all your credits upfront. Choose it only if you will make videos all year.
Which Pictory plan do you need?
- A solo creator, marketer or startup making short social media marketing videos: Starter, with 2,000 credits a month on average.
- Video creators who want custom avatars, five brand kits or long recordings: Professional, with 6,000 credits a month on average.
- Several people, such as small businesses or agencies: Teams, with 18,000 credits a month on average.
- A company with single sign-on needs: Enterprise.
Is Pictory worth it? Ways to pay less
For turning scripts and articles into short branded videos, Starter can be enough. The honest limit is that heavy generation uses credits quickly, and clips with audio cost more a second. There are four ways to spend less.
- Use the free trial plan first. It lets you test the editor and the models before you pay.
- Pay yearly. It gives the page rate, if you will use it all year.
- Start on Starter. You can move up a plan later.
- Use a DigitaVision shared seat. The Pictory AI group buy costs $7.00 for 30 days and renews every 30 days, and you can cancel anytime. Several members share one Pictory account through the DigitaVision Chrome extension, and the tool page lists up to 200 video minutes monthly. The seat opens in the member area once your payment is confirmed. You give up an account in your own name and your own account settings, and the daily limits of the shared account apply. It is not an official Pictory plan, and DigitaVision is not affiliated with Pictory. Support runs every day from 8 AM to 3 AM Bangladesh time, and a shared tool that is down for more than 48 hours gets a replacement or a pro-rated refund.
If you need your own account or a team workspace, an official plan is the better choice. To weigh a shared seat first, read is DigitaVision legit or what group buy tools are, or see Veed.io for another shared video tool.
Pictory pricing compared: Descript and InVideo
On Descript’s pricing page, as of October 2026, the Free tier costs $0, and the paid plans are Hobbyist at $16 or $24, Creator at $24 or $35 and Business at $50 or $65 per person a month. The lower figure is the annual rate, since the page says yearly billing saves up to 35%.
On InVideo’s pricing page, Starter shows $10 per seat a month billed annually, Plus $30 and Max $75, with 400 credits per seat a month on Starter and 2,000 on Plus. Its page says unused credits do not roll over, whereas Pictory’s credits article says they do while a subscription is active. Plan names and meters differ, so compare credits, renewal and seats, not only the monthly figure.
FAQ
These frequently asked questions are answered from the vendor’s pages.
How does Pictory pricing work?
As of October 2026, the vendor lists Starter at $25 a month, Professional at $35 and Teams at $119 when billed annually, with Enterprise on request. Each plan includes a yearly allowance of AI credits.
Does Pictory have a free trial?
Yes. The page describes a 14-day trial with 300 credits and three projects, and the home page says no credit card is required.
Does Pictory offer refunds?
The pricing page says it does not offer refunds on paid subscriptions. You can cancel at any time and are not charged on renewal after cancelling.
Do unused AI credits roll over?
Yes, according to the vendor’s credits article, for as long as your subscription is active. Paying yearly gives the full year of credits upfront.
Does Pictory include API access?
No. The pricing page marks it as not included on the trial, Starter, Professional and Teams, and says the Pictory API has its own plans.
Is there a cheaper way to use Pictory?
Yes, with trade-offs. A DigitaVision shared seat costs less up front, but you do not get an account in your name. The tool page shows the current price and limits.
